Takeaways from G-20 Tourism Summit in Kashmir

The Press Information Bureau of India reports that it is the vision of Indian Prime Minister Narendra Modi that the message of India’s G20 Presidency is taken to the grassroots level through active Jan Bhagidari, the active involvement of the people. “Shri Shringla appreciated the efforts of the Jammu and Kashmir governments to sensitize the people about the goals and purpose of G20 through multiple public activities.” They added.[1] This article provides an overview of the significant takeaways from the G-20 Tourism Summit in Kashmir, highlighting its impact on the tourism industry and the international community's response.

Strengthening Economic Growth and Cultural Preservation

The G-20 Tourism Summit recognized the vital role of tourism in fostering economic growth and preserving cultural heritage. By embracing "Green Tourism," the participants explored ways to promote environmentally friendly practices in the industry. Emphasizing "Digitalization," they aimed to leverage technology to enhance tourists' experiences and streamline tourism management. Additionally, the summit focused on "Skills" development to empower the local workforce and improve the quality of services. Supporting "MSMEs" (Micro, Small, and Medium Enterprises) aimed to boost the contributions of small businesses to the tourism sector. Finally, "Destination Management" strategies were discussed to ensure sustainable tourism practices and preserve the unique cultural heritage of Kashmir. The third tourism working group meeting also included a visit from the delegates to the state government-organized art and craft bazaar, which included regional handicrafts and artisanal creations emphasizing the value of community involvement. The Craft Bazaar also offered the attendees "hands-on" learning opportunities through DIY projects.[2] The Ministry of Tourism also promoted local products of Jammu and Kashmir by handing out the following souvenirs to ODOP delegates: Paper Mache Box, Pampore Saffron, Kawa Cups and Brass Spoon, Anantnag, Shopian, and Kupwara Walnuts.[3]

Harnessing the Role of Films in Promoting Tourist Destinations

One significant outcome of the G-20 Tourism Summit was the unveiling of a draft 'National Strategy on Film Tourism.'[4] Recognizing the potential of films in attracting tourists, the strategy aimed to promote tourist destinations through the influence of cinema. A side event on 'Film Tourism for Economic Growth and Cultural Preservation' was organized on May 22nd and 23rd, 2023.[5] The event witnessed the participation of G-20 member countries, invited countries, international organizations, and industry stakeholders. By leveraging the power of films, the strategy sought to boost tourism in the region, showcasing its natural beauty and cultural richness to a global audience. The shift in J&K is obvious on the ground, according to Chief Secretary J&K, Sh. Arun Mehta, with the arrival of the most tourists (18.8 million) in 2022.[6] According to Sh. Mehta, 300 new tourist attractions would open up in Jammu and Kashmir as a result of the increase in visitors, each of which will offer sufficient amenities for visitors. The greatest-ever inflow of international visitors to Jammu and Kashmir, according to Sh. Mehta is a positive indicator for the region's tourism industry.[7]

Diplomatic Ties and International Presence

The G-20 Tourism Summit in Kashmir held immense significance for India's diplomatic ties, especially concerning Islamic countries. Notably, three Islamic countries - Indonesia, UAE, and Bangladesh - attended the summit. Indonesia, as the world's most populous Muslim-majority country and a member of the Organization of Islamic Cooperation (OIC) and G-20, played a prominent role. Additionally, the UAE sent two officials from its capital, demonstrating the importance of the event. However, some countries, including China, Saudi Arabia, and Turkey, did not send their delegations, though unofficial representations from Saudi Arabia and Egypt were noted.[8]

Security Measures and Regional Impact

Given the sensitive nature of the region, the G-20 Tourism Summit in Kashmir was conducted under a three-tier security grid, ensuring safety and stability. Aerial surveillance and drone monitoring were implemented, along with the deployment of the National Security Guard (NSG) and Marine Commandos (MARCOS) for added security.[9] The Jammu and Kashmir Police's special operation group (SOG) was also deployed to prevent any potential terror incidents. The summit's significance extended beyond its diplomatic impact, as it marked the first international meeting held in the union territory since the abrogation of Article 370 and the bifurcation of the erstwhile state into two union territories in August 2019. The presence of Islamic countries at the summit indicated a shift in perceptions and could potentially pave the way for improved regional cooperation.[10]

The Economic Boost and Sustainable Development

The G-20 Tourism Summit's focus on sustainable development highlighted the importance of responsible tourism practices to ensure the long-term well-being of the region. By prioritizing "Green Tourism" and supporting local MSMEs, the summit aimed to create a tourism ecosystem that benefits the local economy and preserves the unique cultural heritage of Kashmir. Additionally, "Destination Management" strategies were discussed to strike a balance between tourismand environmental conservation.[11] "Green Tourism" initiatives aimed to reduce the industry's ecological footprint by promoting eco-friendly practices, such as waste reduction, energy conservation, and sustainable transportation options.[12] By encouraging tourists and businesses to adopt environmentally responsible behaviours, the summit sought to protect the natural beauty and delicate ecosystems of the region for future generations.

MSMES

Supporting Micro, Small, and Medium Enterprises (MSMEs) was another critical aspect of the summit's sustainable development agenda. MSMEs play a crucial role in the local economy, providing employment opportunities and contributing to the socio-economic fabric of the region.[13] By empowering these enterprises and encouraging their active participation in the tourism sector, the summit aimed to enhance their economic viability and foster inclusive growth. Supporting MSMEs also helps in preventing over-reliance on large corporations and ensures that tourism's benefits are distributed more equitably across the community.[14]

Destination Management

"Destination Management" strategies were at the forefront of discussions during the summit. Proper management and planning of tourist destinations are essential to mitigate potential negative impacts on the environment and culture. Effective destination management involves preserving cultural landmarks, promoting responsible tourist behaviour, and finding innovative ways to minimize the ecological footprint of tourism activities. The summit emphasized the importance of involving local communities in the decision-making process to ensure that tourism development aligns with their needs and aspirations.[15]

Cultural Heritage

Moreover, the G-20 Tourism Summit recognized the significance of preserving Kashmir's unique cultural heritage. The region boasts a rich history, diverse traditions, and artistic expressions that are a testament to its vibrant cultural identity. The summit aimed to safeguard these intangible cultural assets by promoting cultural preservation and heritage tourism.[16] By encouraging travellers to engage with local customs, art forms, and festivals, the summit sought to foster cross-cultural understanding and appreciation.[17]

Beyond the economic and cultural aspects, the G-20 Tourism Summit played a critical role in enhancing global perceptions of the region's potential as a premier tourist destination. The presence of international delegates from diverse backgrounds and countries underscored the universal appeal of Kashmir's beauty and heritage. As the world becomes more interconnected, the summit's emphasis on international cooperation and collaboration can foster mutual understanding and peaceful exchanges between nations.

Conclusion

The G-20 Tourism Summit in Kashmir was a significant event that showcased India's commitment to sustainable tourism and cultural preservation. By prioritizing "Green Tourism," supporting local MSMEs, and implementing effective "Destination Management" strategies, the summit aimed to create a responsible tourism ecosystem that benefits the region's economy and preserves its unique cultural heritage. The summit's outcomes are poised to leave a lasting impact on the tourism industry in Kashmir, encouraging responsible practices that promote ecological conservation, community well-being, and cultural enrichment. As the region opens its doors to the world, the G-20 Tourism Summit catalysed positive change, paving the way for a more sustainable and inclusive tourism sector in this breathtaking part of the world.

Notes

[1](Srinagar to Host ‘3rd G20 Tourism Working Group Meeting’ From 22nd to 24th May, n.d.)

[2]ibid

[3]ibid

[4]ibid

[5]ibid

[6]ibid

[7]ibid

[8](n.d.)

[9](G20 Summit to Begin in Jammu and Kashmir’s Srinagar Today Amid Tight Security, n.d.)

[10]ibid

[11](Desk, 2023)

[12]ibid

[13](Srinagar to Host ‘3rd G20 Tourism Working Group Meeting’ From 22nd to 24th May, n.d.)

[14]ibid

[15]ibid

[16]ibid

[17]Ibid

Bibliography

1. G20 summit to begin in Jammu and Kashmir’s Srinagar today amid tight security. (n.d.). The Economic Times. https://economictimes.indiatimes.com/news/india/g20-summit-to-begin-in-jammu-and-kashmirs-srinagar-today-amid-tight-security/articleshow/100407153.cms
2. W. (n.d.). Three Islamic countries attended India-hosted G20 meet in Jammu and Kashmir. WION. https://www.wionews.com/india-news/three-islamic-countries-attended-india-hosted-g20-meet-in-jammu-and-kashmir-596478
3. Srinagar to host ‘3rd G20 Tourism Working Group Meeting’ from 22nd to 24th May. (n.d.). Press Information Bureau. https://pib.gov.in/Pressreleaseshare.aspx?PRID=1926176
4. Desk, G. W. (2023, May 21). J&K hopes big push to sustainable tourism, film &eco-tourism: G20 Coordinator. Greater Kashmir. https://www.greaterkashmir.com/kashmir/jk-hopes-big-push-to-sustainable-tourism-film-eco-tourism-g20-coordinator20

Pic Courtsey-Arif Khan at unsplash.com

(The views expressed are those of the author and do not represent views of CESCUBE.)